Prismatics - Marketing Analytics Platform

Last updated: 10/22/2025

At Marketing Analytics SaaS, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

1. Information We Collect

Personal Information

We collect information you provide directly to us, including:

Name, email address, and contact information
Account credentials and authentication information
Company information and billing details
Profile information and preferences
Communications with our support team

Advertising Platform Data

When you connect your advertising accounts, we collect:

Campaign performance data (impressions, clicks, conversions)
Ad account information and settings
Audience and targeting data
Spending and budget information
Creative assets and ad content (metadata only)

Technical Information

We automatically collect certain technical information:

IP address, browser type, and device information
Usage patterns and feature interactions
Log files and error reports
Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve our services
Generate analytics, insights, and recommendations
Process payments and manage subscriptions
Send service updates, notifications, and support communications
Detect, prevent, and address technical issues and security threats
Comply with legal obligations and enforce our terms
Develop new features and enhance user experience

AI and Machine Learning: We use your aggregated and anonymized data to train our AI models for generating insights and recommendations. Individual user data is never used to train models that serve other users.

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in operating our platform:

Cloud hosting and storage providers
Payment processing services
Analytics and monitoring tools
Customer support platforms

Legal Requirements

We may disclose your information if required by law or in response to:

Valid legal process or government requests
Protecting our rights, property, or safety
Investigating fraud or security issues
Enforcing our terms of service

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction. We will notify you of any such change in ownership.

4. Data Security

We implement comprehensive security measures to protect your information:

End-to-end encryption for data transmission
Encrypted storage of sensitive information
Regular security audits and penetration testing
Multi-factor authentication and access controls
Employee training on data protection practices
Compliance with industry security standards

Important: While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

5. Third-Party Integrations

Our platform integrates with third-party services including Meta, Google, and other advertising platforms. When you connect these accounts:

You authorize us to access data from these platforms according to their APIs
Data collection is limited to what's necessary for our services
Third-party privacy policies also apply to data from their platforms
You can revoke access at any time through your account settings

Cookies and Tracking

We use cookies and similar technologies to:

Remember your preferences and settings
Analyze platform usage and performance
Provide personalized experiences
Ensure security and prevent fraud

6. Your Rights and Choices

You have the following rights regarding your personal information:

Access and Portability

Request a copy of your personal data
Export your data in a machine-readable format
View and update your account information

Correction and Deletion

Correct inaccurate or incomplete information
Delete your account and associated data
Request deletion of specific data (subject to legal requirements)

Communication Preferences

Opt out of marketing communications
Customize notification preferences
Manage cookie settings

How to Exercise Your Rights: Contact us at privacy@marketinganalytics.com or use the settings in your account dashboard. We will respond to your request within 30 days.

7. Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes outlined in this policy:

Account Data: Retained while your account is active and for 30 days after deletion
Advertising Data: Retained for up to 2 years for analytics and AI training
Billing Information: Retained for 7 years for tax and legal purposes
Support Communications: Retained for 3 years for quality assurance

You may request earlier deletion of your data, subject to legal and contractual obligations.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place:

Compliance with applicable data protection laws
Use of standard contractual clauses
Adequacy decisions by relevant authorities
Certification under recognized privacy frameworks

9. Children's Privacy

Our service is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

Posting the new Privacy Policy on this page
Updating the "Last updated" date
Sending an email notification for material changes
Displaying a prominent notice in our platform

Your continued use of the service after changes become effective constitutes acceptance of the revised policy.

11. Meta Platform Data

When you connect your Meta (Facebook/Instagram) accounts, we access and process the following data:

Account Information: Your basic account details, email, and public profile
Ad Account Data: Campaign metrics, ad performance, and spending data
Business Assets: Ad accounts, pages, and business information you grant us access to
Insights Data: Performance insights and analytics from your advertising campaigns

How We Use Meta Data

Meta platform data is used exclusively to:

Display your campaign performance in our analytics dashboard
Generate AI-powered insights and recommendations
Create reports and visualizations of your advertising data
Compare performance across different advertising platforms

Data Sharing with Meta

We do not share your data back with Meta beyond what is required for the OAuth connection. We do not use your Meta data to serve ads or for any purpose other than providing our analytics services to you.

Revoking Access: You can revoke our access to your Meta accounts at any time through your Facebook settings or through our account settings page. When you revoke access, we will delete your Meta data within 30 days.

12. User Data Deletion

You have the right to request deletion of your data at any time. We provide multiple ways to delete your data:

How to Delete Your Data

Account Settings: Log into your account and go to Settings → Account → Delete Account
Email Request: Send a deletion request to admin@prismatics.co
Contact Form: Use our support contact form and select "Data Deletion Request"

What Gets Deleted

When you request data deletion, we will permanently delete:

Your personal information (name, email, profile)
All connected advertising account data
Campaign data and analytics
Reports and generated insights
Account settings and preferences

Deletion Timeline

We will process your deletion request within 30 days. Some information may be retained for a limited period if required for:

Legal compliance (billing records, tax documents)
Fraud prevention and security purposes
Resolving disputes or enforcing agreements

You will receive a confirmation email once your data has been deleted.

Important: Data deletion is permanent and cannot be undone. Make sure to export any data you wish to keep before requesting deletion.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Privacy Officer: admin@prismatics.co

General Support: admin@prismatics.co

Address: Bhoo Aabharana, Flat A-205, Elu's Rd, Essel gardens, Bengaluru, Karnataka 560077

Website: https://prismatics.co

Data Protection: We are committed to protecting your data in compliance with GDPR, CCPA, and other applicable privacy regulations. For region-specific inquiries, please contact us at admin@prismatics.co.